As tourist destinations in NL go, this must score pretty high, although not overwhelmingly so, as say the Keukenhof or the Van Gogh Museum.
It's a collection of houses and buildings that are typical from the area, scattered along a polder, providing lots of picture perfect spots.
There are a cheese shop, a mini Albert Heijn museum (the giant of the Dutch supermarkets was born in the area), a cafe and a restaurant and the unavoidable pannenkoek house.
Along the canal, you can visit several very interesting functioning windmills producing oils, flour, spices, etc...
There's a also a clog workshop (but more about this on tomorrow's post).
Entrance to the area is free (the parking is 7.50euro) and some of the attractions have a small entrance fee.
It makes for an enjoyable day out and kids will love the abundance of pets and toys provided for their entertainment.
PS: if you are by car don't miss a visit to this amazing hotel in Zaandam. Bonus point: there's a Primark next to it!